About us
About Utopaya
Utopaya was founded in 2022 with the vision of assisting software vendors navigate an increasingly complex payments landscape. After years of working in ISV partnerships at major payment processors including TSYS, Global Payments, and Clearent, it became clear to me that asymmetrical information between software vendors and processors themselves often resulted in a costly and frustrating “failure to launch.”
When Brian saw an opportunity to provide advisory services to avoid these suboptimal outcomes, and Utopaya was born. We strive to serve as a conduit between the two sides of an embedded payments partnership and leverage our experience to create long-lasting and mutually beneficial partnerships.
Software vendors have unprecedented opportunity to monetize payment volume running through their systems, yet they consistently struggle to successfully commercialize an integrated payments strategy.
Sound familiar?
Utopaya leverages years of experience in integrated payments to deliver our clients a comprehensive payments strategy that creates new revenue streams, increases customer LTV, and ultimately improves the valuation of the company.
Our Values
We differentiate ourselves by promising to always act with our clients’ best interest at heart, a marked departure from the innumerable ethical gray areas found in the payments industry.
Utopaya is proud to be a founding member of the Embedded Payments Bill of Rights. As an independent consulting firm servicing the embedded payments industry,
We subscribe the eight core principles set forth in this mandate
• Transparency
• Quality of Care
• Equality
• Flexibility
• Greater Control
• Portability
• Ethical Treatment
• Freedom
Utopaya is proud to be a member in good standing of the Electronic Transaction Association (ETA), where Brian participates on both the Payment Facilitation and Retail Technology committees.